CBI Terex Shows Off Land Clearing Lineup at Factory Forum

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Newton, New Hampshire-based CBI hosted customers and dealers for its semi-annual Factory Forum, Oct. 3-5. The event showcased the company’s top land clearing and environmental equipment. One of the highlighted machines was the Magnum Force 6800B, an upswing grinder that is the company’s most popular products for oil and gas pipeline right-of-way contractors.

CBI shows off the Magnum Force 6800B upswing grinder at its Factory Forum on Oct. 4.

The Factory Forum kicked off on Tuesday night, Oct. 3, with a welcome reception at the Harbor Events & Conference Center in downtown Portsmouth, New Hampshire.

The next day, a bus carried attendees to CBI’s headquarters in Newton, about 30 miles away from the host hotel, the Residence Inn Portsmouth Downtown/Waterfront. Day 2 included a factory tour, a presentation that provided an overview of the CBI brand, the rise of the company’s Ecotec products, leasing and financing options and Tier 4 compliance concerns, all which was followed by an equipment demonstration.

That evening was highlighted by a networking reception and a night out in Portsmouth, featuring a “Taste of the Coast” New England dinner and a visit to a nearby pub to watch a cover band led by Art Murphy, CBI’s sales and marketing director. Songs included a rendition of Johnny Cash’s “Folsom Prison Blues” and the Stray Cats’ “Rock This Town,” as well as a tribute to the recently deceased Tom Petty.

The final day of the Factory Forum included a series of workshops for customers and dealers to better understand CBI’s products, including topics on safety, maintenance, performance optimization, and dealer parts and inventory concerns, followed by a one-on-one Q&A session with company representatives.

CBI became a Terex brand in 2015. The acquisition expanded CBI’s market reach, with Terex Corp.’s established distribution channels around the world. The company’s products are popular in such industries as logging, landscaping, biomass and right-of-way clearing. For more information, visit cbi-inc.com.

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