Peter Redaelli has accepted the position of product manager for Atlas Copco Construction Mining Technique USA’s Rock Drilling Tools (RDT) business line. In his new role, Redaelli will report directly to Gene Mattila, business line manager for Atlas Copco RDT, and will be based in Grand Prairie, Texas.
As product manager of RDT consumables, Redaelli said his first project is the launch of Atlas Copco’s specialty drilling consumables such as its line of Polycrystalline Diamond Compact (PDC) premium products and workover bits to the oil and gas sector.
Other responsibilities will be to spearhead marketing and sales strategies for all U.S. market segments; provide guidance to support representatives, store personnel and independent distributors; ensure product availability; and coordinate marketplace exposure, such as at tradeshows and industry expos.
In the eight years Redaelli has been with Atlas Copco, he has served as product specialist for the Mustang marketing test, for used deephole rigs and more recently, for water well and Geotechnical Drilling and Exploration lines in the Midwest.