In an effort to consolidate its image, Hobart Brothers Co. has unveiled a new logo for its Hobart brand of filler metals. The decision to redesign the logo coincides with the strategic consolidation of the company’s five brands of filler metals — Hobart, McKay, Tri-Mark, Corex and MAXAL — under a single namesake.
Through the Hobart brand, it is the company’s goal to continue offering innovative filler metal solutions that improve quality, increase productivity and lower costs, while also simplifying the process of selecting filler metals. The Hobart brand also signifies the company’s commitment to collaborating with its end-users to provide industry expertise in ways that help improve their businesses.
“While all of our brands are well respected in the markets they serve, the Hobart brand has long been recognized in the industry as a leader in filler metals,” said Rich Thompson, vice president of marketing at ITW Welding, Hobart’s parent company. “Building this brand is a means to provide our end users with a competitive advantage. When they see the Hobart brand, they can be assured they have the right products to optimize their welding processes.”
The Hobart brand of filler metals includes a full product line of tubular wires (metal-cored and flux-cored), solid wires and stick electrodes for welding carbon and low alloy steels, stainless steels and aluminum, as well as options for hardfacing.