Pink Petro, is the first social media community for women in energy and their advocates. The online venture, backed by Halliburton and Shell, aims to unite, connect, develop and grow the number of women working in an industry dominated by men.
Powered by Jive Software Inc.’s Jive-x, Pink Petro allows members to post questions, share advice, join groups, connect to coaches or follow thought leaders to gain meaningful insights. The community also offers mobile applications for iOS and Android tablet and phone users.
“We have created Pink Petro to elevate the much-needed voice of women in energy globally,” said Katie Mehnert, the founder of Pink Petro. Mehnert, an energy veteran with global safety leadership roles at Shell and BP, believes women bring a unique perspective to the sector. “In light of the market downturn, the time to fight for the future of our industry is now. Our for-purpose community will help women seize career opportunities and get them exactly where they should be: leading the fight to solve today’s energy challenges.”
In a recent study by Rigzone, 48 percent of employees and 53 percent of hiring managers reported that a culture created by a male-dominated environment is a contributing factor to the gender imbalance in the industry. With global energy businesses announcing steep job cuts, the industry faces a looming labor shortage when it emerges from the current downturn. In this environment, the need for talent development is particularly acute.
“We take a long-term view of talent at Halliburton, and we see Pink Petro as a valuable resource that will become a key asset to our critical diversity initiatives,” said Cindy Bigner, Halliburton’s global senior director of Corporate Affairs & Diversity Initiatives. “We expect the Pink Petro community to play an important role in providing women with the tools, information, and additional resources they need to enjoy successful careers within Halliburton and throughout the energy industry.”
Individuals, companies, trade associations and non-profit organizations can join Pink Petro by applying and investing in a membership, with individual fees starting at $50 annually.
“Shell is a global leader in diversity in the energy industry, and we are proud of the advances that we have made in increasing opportunities for women to contribute and lead in our business,” said Fred Wipple, vice president of Diversity and Inclusion at Shell. “Pink Petro will be a valuable resource for women looking to succeed in the challenging and rewarding jobs in the energy industry, and it fits well with our social media outreach. We’re excited about what Pink Petro means to the women of energy – those who work for Shell, those who will join our company in the future, and for the women entrepreneurs who own and operate businesses that supply goods and services in our industry.”
Pink Petro is one of several energy, extraction and engineering-related organizations that have launched Jive-based communities to drive innovation, productivity, career development and safety. Organizations like Schneider Electric, BG Group, Cameron and SunEdison are using Jive solutions to help employees, customers and partners better connect, communicate and collaborate.