This Thanksgiving will be positively pre-historic as the legendary Sinclair Oil “Dino” returns to the 89th Macy’s Thanksgiving Day Parade. Sinclair Oil Corp.’s magnificent mascot will be transformed into a 77-ft long balloon giant, ready to take flight in front of more than 3.5 million spectators and a television audience of more than 50 million viewers.
“The Macy’s Parade has always been rooted in history and tradition, and what better way to honor that legacy, as we gear up for our 90th anniversary, than to look back at our history and re-introduce a classic character and fan favorite to a new generation,” said Amy Kule, executive producer of Macy’s Thanksgiving Day Parade. “After almost 40 years, we are very excited to welcome back Sinclair Oil’s Dino, and can’t wait to see him take flight once more above the streets of New York City on Thanksgiving Day.”
Sinclair Oil’s Dino first appeared as a 70-ft long giant balloon in the 1963 Macy’s Parade. He flew in the annual spectacle until 1976. The original balloon was so popular that it became an Honorary Member of the Museum of Natural History in 1975.
“We are delighted that our iconic Sinclair Dinosaur is returning to New York City and participating in the world-renowned Macy’s Thanksgiving Day Parade,” said Ross Matthews, chairman and CEO of Sinclair Oil. “With our upcoming centennial anniversary, we feel extremely fortunate to have such a timeless brand symbol that is loved by so many Americans of all ages.”
Sinclair’s “Brontosaurus” made his first appearance in Chicago during the 1933-1934 “Century of Progress” World’s Fair. Following that success, Dino re-appeared at a popular exhibit in the Texas Centennial Exposition of 1936. A hit with the public, Dino helped attract visitors to the dinosaur exhibition, the “Dinoland Pavilion,” during New York’s World’s Fair in 1939-1940. That attraction returned and drew more than 50 million visitors during the 1964-65 New York World’s Fair. Today, the Sinclair Dinosaur is one of the most recognized brand symbols in American history and returns to New York City to celebrate the company’s upcoming 100-year anniversary.
The 89th annual Macy’s Thanksgiving Day Parade airs nationwide on Nov. 26 on NBC-TV from 9 a.m. to noon in all time zones.